Lecar announces new vice president of marketing, innovation and new business
Rodrigo Rumi has more than 20 years of management experience in large companies in the sector
Mentes “fresh” and with extensive experience are essential to bring new innovative ideas that leverage companies in this market thirsty for competitiveness. Understanding this importance very well, Lecar, the first 100% Brazilian automaker focused on mobility technologies, announces the appointment of Rodrigo Rumi as new Vice President of Marketing, Sales, After-Sales, Innovation and New Business. His arrival aims to boost the growth of the company and his contribution to a greener and more sustainable driving in our country.
Postgraduate and with MBA in Marketing from ESPM, Rumi has built more than 20 years of professional experience developed in areas such as marketing, retail, product, strategic planning, price, after-sales, sales, new business and field operations. With certifications in innovation, management and digital transformation by Harvard University, it brings with it a diversified trajectory and a comprehensive strategic vision focused on innovation, strongly consolidated in the automotive and telecommunications segments.
Over the years, it has gone through major names in the industry such as General Motors, Toyota do Brasil and Lexus, CAOA and CAOA Chery, VIVO, Reed Exhibitions and Usadosbr, Brazil accumulating extensive experience in management, product and service development in different markets, digital transformation, customer journey and development of commercial partnerships – all, skills you want to bring to Lecar. “Good leadership, driven by high performance and adaptability to different scenarios, is crucial to drive teams and the company towards success. In an automotive scenario that is rapidly changing, mainly due to the various technologies currently available, the proposal to take this vision to Lecar is a great challenge that I have the honor of treading”, emphasizes Rumi.
Using this ability to transform and leverage business in dynamic and competitive environments, Rumi points out the new vice president will be responsible for driving the integrated strategy of the marketing, sales, after-sales, innovation and new business areas, with the aim of driving the growth of the company, improving the customer experience and exploring new – market opportunities among them, that of electric and hybrid vehicles, connectivity and infotainment, autonomous driving, connected and intelligent cars, fuel efficiency technologies, and more among many others.
Your focus will be on bringing solutions aimed at sustainable mobility, playing a central role in the formulation and execution of initiatives that not only consolidate Lecar's position as a 100% Brazilian and sustainable automaker, but also that put it at the forefront of technological innovation and mobility in Brazil, meeting the diverse needs of the Brazilian.
His arrival is seen with good expectations by the automaker. "The appointment of Rodrigo Rumi represents an important milestone for Lecar, especially at a time of transformation of the automotive segment. We are intensifying our efforts to expand our operations and lead sustainable innovation in the automotive sector, and its arrival will certainly reinforce our work towards this goal," said Flavio Assis, Founder, Chairman and CEO of Lecar.
Your extensive experience and proven track record in the automotive industry, according to the founder, will be essential to turn challenges into opportunities – something that, a together with their after-sales qualifications, they will further ensure the mission of ensuring not only the delivery of innovative products, but their maintenance. “We are confident that it will be a catalyst for growth and innovation, helping Lecar to define the future of mobility in Brazil", concludes Assis.
About Lecar:
A Lecar is a Brazilian car manufacturer. The company is expected to soon launch the LECAR 459, a national hybrid ethanol-flex hybrid vehicle with no outlet.
